Actic is one of Sweden’s leading gym chains where everyone is welcome, from beginners to world-class athletes. At Actic, everyone is equal. This has been their core value for over 40 years, and we are proud to be Actic’s chosen in-store music provider, to help capture and communicate this exact spirit through the speakers! 

Crafting the perfect soundtrack for Actic is about finding a balance — every song needs the right tempo, without being too intense or too mellow. The music should embrace everyone who steps into the gym, creating an atmosphere that’s both energizing and welcoming. For Actic, we use a royalty-free music catalog, which gives us the creative freedom to build something fresh, something that feels unique every time you work out.

“As someone who spends countless hours in the gym, I truly understand the impact the right music can have,” says Emil Nyström, music designer. “It’s about crafting soundscapes that fuel focus, drive, and motivation. Working with Actic’s sound has been both an exciting journey and challenge, as I’ve navigated the royalty-free music catalog and created a vibe that fits their dynamic as well as inclusive approach to fitness.”

Jesper Nelin, Head of Procurement at Actic Group, added, “I’m excited about this new partnership and looking forward to working with Royal Streaming. Their expertise will help us improve the customer experience in our gyms by offering great music that inspires our members to reach their goals.”

Actic endorses an active and healthy lifestyle by creating an open environment for all their members. Their music, curated by Emil, is a modern and pop-driven sound focused on uplifting vocals and a tempo that matches the body’s natural rhythm. Actic’s commitment to helping members reach their goals is reflected in its supportive, motivating atmosphere. Music is a key part of driving the energy in their gyms and enhancing every workout experience with the perfect soundtrack.