11/08/2025 From festival to playlist For us, music is more than just background – it’s a strategic asset that shapes atmosphere, builds brand identity and influences customer behavior. But to create playlists that feel relevant, inspiring and unique, we constantly need to gather new impressions. Earlier in August, several of our music designers visited Way Out West in Gothenburg – a festival known for its wide range of genres and its boldness in showcasing both established names and future stars. Here, it’s not just about enjoying great performances, but about collecting inspiration, emotions and musical ideas that can be translated into our clients’ environments. At the festival, you move between stages, sound levels and moods – from intimate acoustic sets to pulsating electronic performances. It’s exactly this type of contrast that allows us to create dynamic music schedules that follow the customer’s daily rhythm and the brand’s tone of voice. When we left the festival, we took away more than just the memory of great concerts. We came back with new references, fresh energy and a library of musical impressions – ready to be transformed into playlists that strengthen brands, whether it’s in a store, a hotel or a restaurant. Do you want a music concept that feels as alive as a festival? Try our service free for 30 days and experience the difference. Contact us today
13/05/2025 Fastest-growing songwriter Our colleague Johan Ahlmark named as one of Sweden’s fastest-growing songwriters We’re proud to share that our colleague Johan has been recognised as one of Sweden’s fastest-growing songwriters by Stim – the Swedish Performing Rights Society. This award goes to songwriters in Sweden who’ve seen a big jump in their royalties over the past year. Johan, an important member of our sales team, plays a key role in shaping sound identities for many of our clients. Outside of his work with us, he’s been building an impressive songwriting career – recently more than doubling his royalty income, which earned him this national recognition. “Bad at bragging, brilliant at writing music,” as Stim puts it in their Instagram post. We couldn’t agree more. Congratulations Johan! And thank you for bringing your talent, taste and energy to everything you do. Learn more at stim.se See Stim’s Insta post Follow Johan on Spotity
24/04/2025 New visual identity We’ve always believed in the power of music. Now, we’re taking the next step. With a refreshed visual identity, we’re clarifying our direction – a more modern, tech-driven expression that strengthens our brand and reflects our role as a pioneer in music design. A new look, same passion Our logo still carries the same visual legacy – a symbol that merges speaker and crown – now reimagined with a cleaner, more contemporary design. Together with a bold new colour palette and an updated visual language, we highlight what defines us: our passion for music, our ambition and our ability to create rhythm. All in line with our promise: Bringing brands to life. More than just a new look Music is more than background – it shapes emotion, defines experience and strengthens brand identity. Our new visual identity helps us communicate how we use music to create atmosphere and drive business. A key part of the update is our new graphic illustrations, where people, music and space intersect in ever-shifting forms – capturing the essence of what we do: designing sound environments where brands grow and people feel good. New packaging – same core We’re still the same Royal Streaming. The same expertise, the same dedication, the same people – and the same slogan. What’s new is the visual expression. It’s sharper, more focused and ready for the next chapter.
28/02/2025 Granit wins award We’re proud to share that our customer Granit has been awarded Guldnoten 2024, the prestigious industry award from SAMI, recognizing businesses that use music in an innovative and engaging way. Over the past year, we have worked closely with Granit to shape a tailored music concept that enhances their brand identity and customer experience. Together, we’ve introduced a commercial music solution, designed a distinctive two-part music profile, and provided curated soundscapes for store events and openings. “Music is a key part of our store experience, and this award confirms that our work truly makes a difference – for both customers and employees.” – Elin Nilsson, Communications & Community Manager, Granit Guldnoten is presented by SAMI (The Swedish Artists’ and Musicians’ Interest Organisation), which ensures that artists and musicians receive compensation when their music is played in public. Hugo Perlskog, Music Designer at Royal Streaming, added: “Our goal with Granit was to craft a sound that feels both natural and inspiring. Winning Guldnoten confirms that we achieved exactly that, which is very pleasing.” A huge congratulations to Granit on this well-deserved recognition.
20/11/2024 Christmas music’s role It’s no secret that Christmas music has become quite the divider when it comes to personal preferences – most of us probably have a love-hate relationship with it. However, at Royal Streaming we believe that carefully curated Christmas playlists create a nostalgic and comforting atmosphere that evoke a warm holiday spirit! Just like twinkling lights and festive decorations, Christmas music plays an important part in setting the festive mood. Therefore, we help our customers enhance their in-store experience – with the right kind of Christmas music at the right time. And hey, if you need help setting the scene at a cozy hangout with a friend or at the office Christmas party – don’t worry! Royal Christmas is *the* playlist to save and listen to whenever you want a festive mix, holiday favorites hand-picked by our Music Designers.
21/10/2024 New acquisition Royal Streaming acquires Music in Brands and FitnessPlayer Royal Streaming, a SaaS company based in Uppsala with several years of profitable growth, is strengthening its position in the Scandinavian market through the acquisition of Music in Brands and FitnessPlayer. The acquisition includes both companies, founded by Anders Ekström, and is a strategic move to expand Royal Streaming’s offering in brand-adapted music services for businesses. “We’re thrilled about this and warmly welcome both Music in Brands and FitnessPlayer to our family,” says Gustav Nordlindh, CEO and founder of Royal Streaming. “Together with our new owners, Pamir, we have clear growth ambitions, and this acquisition is fully aligned with our strategy. In the coming years, we plan to make additional acquisitions in the Nordics, and we’re very optimistic about the future.” “It feels like the right step for Music in Brands and FitnessPlayer to become part of Royal Streaming. I’m incredibly proud of what we’ve built together, and with a larger organisation behind us, we’ll be able to offer even more innovative solutions to our customers – while also strengthening our position within the fitness segment,” says Anders Ekström, who will continue as CEO of FitnessPlayer. The acquisition was finalised before the summer of 2024, and Music in Brands has already been integrated into the Royal Streaming organisation. FitnessPlayer will, for now, continue to operate as a separate entity under the leadership of Anders Ekström, with support from the Royal Streaming team.
