Since 2002, Swedish music rights organisation Stim has celebrated businesses that use music in an exemplary way – not only to enhance customer experiences but also to ensure that creators are fairly compensated for their work. Previous winners include McDonald’s and IKEA, as well as some of our own clients such as Max and Scandic Hotels.

This year, two of our clients – Lyko and Naturkompaniet – are among the five nominees, highlighting how well-curated background music in-store can create both memorable experiences and added value.

Lyko describes our collaboration like this:

“Together with our music partner Royal Streaming, we’ve created a music solution that reflects our pace, our style and our attitude. We truly value the collaboration with Royal. They are ambitious, fast and have an incredible ability to capture the feeling we want to convey in our stores.”

Naturkompaniet, in their interview with Stim, shared how music enhances the experience for both customers and employees.

For us, this recognition is a confirmation of our philosophy: the right music in the right place creates value far beyond the sound from the speakers. We are proud to be part of our clients’ journeys and look forward to following this year’s award ceremony.

– Listen to how it sounds in Lyko’s stores.
– Listen to how it sounds in Naturkompaniet’s stores.

For us, music is more than just background – it’s a strategic asset that shapes atmosphere, builds brand identity and influences customer behavior. But to create playlists that feel relevant, inspiring and unique, we constantly need to gather new impressions.

Earlier in August, several of our music designers visited Way Out West in Gothenburg – a festival known for its wide range of genres and its boldness in showcasing both established names and future stars. Here, it’s not just about enjoying great performances, but about collecting inspiration, emotions and musical ideas that can be translated into our clients’ environments.

At the festival, you move between stages, sound levels and moods – from intimate acoustic sets to pulsating electronic performances. It’s exactly this type of contrast that allows us to create dynamic music schedules that follow the customer’s daily rhythm and the brand’s tone of voice.

When we left the festival, we took away more than just the memory of great concerts. We came back with new references, fresh energy and a library of musical impressions – ready to be transformed into playlists that strengthen brands, whether it’s in a store, a hotel or a restaurant.

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Our colleague Johan Ahlmark named as one of Sweden’s fastest-growing songwriters

We’re proud to share that our colleague Johan has been recognised as one of Sweden’s fastest-growing songwriters by Stim – the Swedish Performing Rights Society. This award goes to songwriters in Sweden who’ve seen a big jump in their royalties over the past year.

Johan, an important member of our sales team, plays a key role in shaping sound identities for many of our clients. Outside of his work with us, he’s been building an impressive songwriting career – recently more than doubling his royalty income, which earned him this national recognition.

“Bad at bragging, brilliant at writing music,” as Stim puts it in their Instagram post. We couldn’t agree more. Congratulations Johan! And thank you for bringing your talent, taste and energy to everything you do.

Learn more at stim.se

See Stim’s Insta post

Follow Johan on Spotity

We’ve always believed in the power of music. Now, we’re taking the next step. With a refreshed visual identity, we’re clarifying our direction – a more modern, tech-driven expression that strengthens our brand and reflects our role as a pioneer in music design.

A new look, same passion
Our logo still carries the same visual legacy – a symbol that merges speaker and crown – now reimagined with a cleaner, more contemporary design. Together with a bold new colour palette and an updated visual language, we highlight what defines us: our passion for music, our ambition and our ability to create rhythm. All in line with our promise: Bringing brands to life.

More than just a new look
Music is more than background – it shapes emotion, defines experience and strengthens brand identity. Our new visual identity helps us communicate how we use music to create atmosphere and drive business. A key part of the update is our new graphic illustrations, where people, music and space intersect in ever-shifting forms – capturing the essence of what we do: designing sound environments where brands grow and people feel good.

New packaging – same core
We’re still the same Royal Streaming. The same expertise, the same dedication, the same people – and the same slogan. What’s new is the visual expression. It’s sharper, more focused and ready for the next chapter.