Axel Arigato

Background
Since its launch in 2014, Axel Arigato has focused on bringing people together through culture, community and music. Music has been a cornerstone of their brand and events, but they needed a solution that could reflect this identity consistently across their physical retail spaces.

Sound
Royal Streaming created a tailored music profile for Axel Arigato, with each playlist designed to reflect the brand’s identity and energy. By understanding their vision and curating music that aligns with their events, in-store experience and community, we’ve helped translate their core brand values into sound.

“Since launching in 2014, we have been committed to amplifying voices and bringing people together. Through community-driven events and cultural initiatives, emerging music talent has played a fundamental role in shaping our brand identity. Music is not just an integral part of our retail experience — it’s ingrained in our DNA,” says Alejandro Sagredo, Visual Merchandising Manager at Axel Arigato.

Result
Music has become a natural part of the Axel Arigato retail environment, enhancing the customer experience with a sound that stays true to their brand DNA. With the concept developed by Royal Streaming, they now benefit from a dynamic and cohesive music experience — one that ties their brand together across stores, events and digital channels.

“This is why Royal Streaming is the perfect partner for us. From the start of our collaboration, we wanted store playlists that truly represent who we are and bring the energy of our events into our brick-and-mortar spaces. Jesper Nicklasson, who curates our in-store music, understood our vision from the beginning, elevating the customer experience with a sound journey that perfectly aligns with our brand ethos,” adds Alejandro.