Scorett

Background
Scorett is one of Sweden’s largest footwear chains. With stores across the country and a wide range of high-quality shoes for all occasions, the music needed to reflect that – a tailored profile that resonates with both men and women, young and old.

Sound
We curated a sound that fits Scorett’s broad customer base – a music profile that works equally well in smaller towns and big-city locations.

“What we agreed on was the importance of mixing well-known tracks with up-and-coming artists. The profile is rooted in indie pop, RnB and mainstream pop, but isn’t afraid to take creative detours into house or hip hop when it fits,” says Emil Nyström, Music Designer at Royal Streaming.

Result
Scorett now plays Royal Streaming’s music in stores across Sweden – and at their recent openings in Norway. To ensure maximum accessibility, we’ve created both a royalty-free and a commercial version of the music profile, designed around the same brief but adapted to suit each catalogue. Every day, handpicked tracks flow through a carefully curated schedule that follows the customer flow and mood throughout the day.

“From the very first contact to final delivery, Royal Streaming has truly impressed us. Their attentiveness, quick action and reliable execution made the collaboration smooth and efficient. As Head of Marketing at Scorett, I can confidently say that both the process and the result exceeded our expectations,” says Karin Lundberg, Marketing Manager at Scorett Footwear AB.