2025-04-24 New visual identity We’ve always believed in the power of music. Now, we’re taking the next step. With a refreshed visual identity, we’re clarifying our direction – a more modern, tech-driven expression that strengthens our brand and reflects our role as a pioneer in music design. A new look, same passion Our logo still carries the same visual legacy – a symbol that merges speaker and crown – now reimagined with a cleaner, more contemporary design. Together with a bold new colour palette and an updated visual language, we highlight what defines us: our passion for music, our ambition and our ability to create rhythm. All in line with our promise: Bringing brands to life. More than just a new look Music is more than background – it shapes emotion, defines experience and strengthens brand identity. Our new visual identity helps us communicate how we use music to create atmosphere and drive business. A key part of the update is our new graphic illustrations, where people, music and space intersect in ever-shifting forms – capturing the essence of what we do: designing sound environments where brands grow and people feel good. New packaging – same core We’re still the same Royal Streaming. The same expertise, the same dedication, the same people – and the same slogan. What’s new is the visual expression. It’s sharper, more focused and ready for the next chapter.
