For us, music is more than just background – it’s a strategic asset that shapes atmosphere, builds brand identity and influences customer behavior. But to create playlists that feel relevant, inspiring and unique, we constantly need to gather new impressions.

Earlier in August, several of our music designers visited Way Out West in Gothenburg – a festival known for its wide range of genres and its boldness in showcasing both established names and future stars. Here, it’s not just about enjoying great performances, but about collecting inspiration, emotions and musical ideas that can be translated into our clients’ environments.

At the festival, you move between stages, sound levels and moods – from intimate acoustic sets to pulsating electronic performances. It’s exactly this type of contrast that allows us to create dynamic music schedules that follow the customer’s daily rhythm and the brand’s tone of voice.

When we left the festival, we took away more than just the memory of great concerts. We came back with new references, fresh energy and a library of musical impressions – ready to be transformed into playlists that strengthen brands, whether it’s in a store, a hotel or a restaurant.

Do you want a music concept that feels as alive as a festival?
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