Stadium

Background
With more than 200 stores and concepts across three countries, Stadium is one of the Nordic region’s most appreciated sports retailers. When the ambition is for every customer to experience the same Stadium feeling – regardless of location – the music needs to fit perfectly and consistently communicate energy, pace and a passion for an active lifestyle.

Sound
With Royal Streaming, Stadium benefits from a centralized music solution that ensures both quality and control. Music and hardware are distributed uniformly across stores, making rollout and daily operations seamless. The atmosphere energizes both young and old, in large cities as well as smaller communities. Upbeat music with a focus on pop and house creates a strong foundation and a clear common thread throughout Stadium’s sound profile. The channel can easily be adapted to different concepts and tonal directions, resulting in a stable and consistent sound that enhances the overall experience while relieving staff.

Result
The result is a cohesive audio identity across the entire chain – scalable across countries and concepts. Stadium and Royal Streaming share a long-term, well-functioning partnership where creative freedom within the music framework allows for smooth and enjoyable curation. A living music profile that leaves room for seasonal adaptations, concept development and campaign messaging.

“We chose Royal Streaming for the combination of high-quality music, central control and reliable operations. The solution allows us to adapt the sound while keeping the Stadium feeling consistent across all stores. It’s smooth for our teams and contributes to a more inspiring retail environment.”
– Björn Nilsson, Head of Customer Experience at Stadium AB