KICKS

Background
KICKS offers its customers a complete beauty experience. With 230 stores across the Nordics and a wide assortment of over 300 brands, there is something for everyone. Therefore, we curated an in-store music experience that truly conveys their message — dare to be yourself.

Sound
The sound of KICKS is an inclusive, modern mix of current pop, beats, and dance music. Built in line with the brand’s values of beauty for everyone, the music creates a progressive and welcoming atmosphere in every store.

“Whether you enter a KICKS store for beauty advice, an appointment, or simply for inspiration, the in-store experience is designed to lift you up.”
— Hugo Perlskog, Music Designer at Royal Streaming

The right music strengthens a brand’s identity — and KICKS is one of our clients who takes it to the next level. Together, we make sure in-store communication is never lost. Through our audio messaging and a tailored sound logo, KICKS can effortlessly share campaigns, offers, exciting news and inspiration directly in their stores. Discover what our Royal Adsell team can do for your brand.

Result
“We’ve partnered with Royal Streaming for several years, a collaboration we truly value. They understand our brand, care about the details, and are deeply committed to getting it right. Together with Royal Adsell and our own brand signum, we’ve taken the next step: music and in-store communication now form an integrated channel for campaigns and value-adding messages in a way that clearly reflects KICKS.”
— Charlotta Tibbelin, Retail Communication & Concept Lead at KICKS