Actic

Background
Actic is one of the leading gym chains in the Nordics, with over 150 locations. They needed a music service that could reflect their brand identity and energy – while also being easy to manage centrally and adaptable to different workout zones.

Sound
We developed a customized music concept for Actic, where different workout areas have tailored music to enhance the atmosphere – from energizing beats in the strength training zones to calmer sounds in stretching and relaxation areas. The service is fully cloud-based, giving Actic centralized control and ensuring a consistent, brand-aligned music experience across the entire chain.

“Royal Streaming has become an important partner for us in creating a motivating training environment. Their expertise and understanding of our needs allow us to offer inspiring music that strengthens both our members’ experience and our brand.”
– Jesper Nelin, Head of Procurement, Actic Group

Result
Today, Actic enjoys a cohesive and brand-strengthening music profile across all their locations. The music enhances workout motivation, improves the customer experience, and makes it easy for staff to manage the sound environment – all without technical hassle.

“As someone who spends countless hours in the gym, I know how much the right music affects motivation and focus. Creating the sound environments for Actic has been an inspiring process, shaping a vibe that captures both their dynamic energy and inclusive training philosophy.”
– Emil Nyström, Music Designer, Royal Streaming