Bröd & Salt

Background
Bröd & Salt, a popular Swedish bakery chain, wanted to create a warm and inviting atmosphere in their cafés while maintaining a consistent brand identity across multiple locations. They needed a music solution that reflected their artisanal heritage and appealed to a broad customer base.

Sound
Royal Streaming designed a music profile that combines warm soultronic, funk, and organic lounge. By blending instrumental and English-language songs, we created a smooth mix that feels current yet familiar. Seamless transitions between tracks ensure that the atmosphere remains inviting at any time of the day.

“We have created a musical landscape where international artists come together in a perfect mix of organic tones and modern, funky lounge. The music is designed to enhance the warm and contemporary ambiance, making every visit to Bröd & Salt a memorable experience.”
— Lisa Ågren, Music Designer, Royal Streaming

Result
The carefully designed music selection has become an integral part of the customer experience, reinforcing the brand’s identity and enhancing the café ambiance.

“We don’t just want to offer great food and service—we want the entire experience to feel right. Royal Streaming has been the obvious choice for us when it comes to in-store music. They are attentive, fast, and simply the best in the business.”
— Dennis Veidins, Operations Manager, Bröd & Salt