Bröd & Salt

Background
Bröd & Salt is a Swedish bakery and café chain known for its high-quality ingredients, inviting interiors and strong local presence in city centers. With guests ranging from early-morning commuters to friends meeting for coffee, they needed a music concept that felt both modern and timeless — one that could set the right tone from breakfast to late afternoon.

Sound
We designed a warm and welcoming sound profile that blends soulful pop, acoustic folk and singer-songwriter gems — mixing Swedish and international artists. The result is a familiar yet fresh music atmosphere that flows naturally throughout the day, enhancing every visit.

“We’ve created a musical landscape where Swedish and international artists meet in a harmonious blend of acoustic tones and modern soul. The goal is to strengthen the cozy feel and make each visit to Bröd & Salt memorable.”
— Lisa Ågren, Music Designer, Royal Streaming

Result
The curated playlists enhance the café’s brand identity and create a space where guests feel at home — often staying longer and returning more frequently.

“At Bröd & Salt, we’re not just about offering great food and service — we want the full guest experience. Royal Streaming has always been our go-to music partner. They’re responsive, fast, and the best in the business.”
— Dennis Veidins, Operations Manager, Bröd & Salt