Clas Ohlson

Background
Clas Ohlson wanted a sound profile that could reflect their brand and appeal to a broad audience – both in-store and in external campaigns. The goal was to create an inspiring, friendly and inclusive atmosphere, whether customers encountered Clas Ohlson in their shops or through advertising.

Solution
We developed a tailored music channel for their stores, blending genres such as pop, soul and singer-songwriter to create a warm and welcoming feel. During calmer periods, acoustic tracks set a relaxed tone, while more energetic pop raises the tempo during busier hours.

At the same time, we built Clas Ohlson’s audio identity beyond the store experience. Our studio team created their well-known jingle and signature melody, now a central element in their commercials and campaigns. This musical recognition strengthens the brand’s voice, makes communication more memorable, and creates a consistent expression across all channels.

Result
Music has become a natural part of Clas Ohlson’s brand experience. It enhances the atmosphere in stores and brings their campaigns to life in TV and digital media. Their new jingle has become an instantly recognisable symbol that customers hum long after the commercial which is a proof of the power of a well-crafted audio identity.