Filippa K

Background
Filippa K is one of Sweden’s most iconic fashion brands, known for its timeless design, sustainability, and calm, minimalist retail concept. As in-store experience became increasingly important, the brand wanted to enhance its sensory environment – with music as a key element.

Sound
In close collaboration with the Filippa K team, we developed a tailored music profile for their stores. Every detail – from tempo to instrumentation – was carefully curated to reflect the brand’s identity and enhance the premium, harmonious in-store experience.

Result
Music is now a natural part of Filippa K’s retail journey – elevating the atmosphere, supporting the staff and reinforcing the brand’s DNA.

“In our stores, we want to create a harmonious atmosphere where service, ambience and music work together. Royal Streaming has been a natural partner in that vision. With their sensitivity and understanding, they’ve helped us shape a soundtrack that reflects our DNA and elevates the customer experience. Always present, always with quality – just the way we want it.”

— Annika Nordgren, Senior Retail Manager, Filippa K