Holy Greens

Background
Holy Greens is a modern fast-casual salad chain with a sharp focus on sustainability, quality and authenticity. Every part of the concept – from carefully sourced ingredients to interior design – is thoughtfully crafted. Music is just as vital to their brand identity. The challenge? To create a sonic expression that reflects the brand’s freshness, energy and contemporary edge – without fading too far into the background or stealing the spotlight.

Sound
Together with Holy Greens, we created a completely unique music identity – The Holy Soundtrack – a blend of green lifestyle, city pulse and feel-good energy. By mixing soulful moods, laidback RnB and modern indie pop, we shaped a soundscape that flows seamlessly through the day – from the lunch rush to calm afternoon hours. The music was curated by feeling rather than genre, with handpicked tracks that elevate the full experience for both guests and staff.

Result
Holy Greens now has a strong and recognizable sonic identity that enhances the brand and makes the in-store experience even more memorable. The music brings a positive atmosphere, supports the pace when needed and creates a sense of harmony in the space. Our collaboration is built on responsiveness, a deep understanding of the concept, and that all-important attention to detail – details appreciated by both the restaurant team and staff alike.

“Music is a key part of the experience we want to create for our guests at Holy Greens. All senses should be satisfied, and music is what ties it all together. Royal Streaming not only delivers a reliable product – they’ve also been incredibly responsive and helpful in creating our own ‘Holy Soundtrack’. Their attention to detail and service level is something we truly value.”
– David Egonsson, Founder and Concept Manager, Holy Greens