Kappahl

Background
Kappahl, founded in the early 1950’s in Gothenburg, is today one of the Nordics’ most established fashion chains, offering timeless style for women, men, and children. With a wide customer base and stores in both inner cities as well as smaller communities, Kappahl needed a music identity that could resonate across generations. A sound that resonates with the brand’s core values and exudes warmth, joy and inspiration. The challenge was to create an in-store music experience that stood out without overpowering – music that could be heard and appreciated but never distract.

Sound
We developed a sound that reflect their approachable and timeless style. Inspired by the brands simplicity and quality, we curated a music profile that not only blends well with the stores atmosphere but complements it. Genres like modern soul, pop, and soft RnB provide the foundation and a dynamic flow of tempo throughout the day makes the channel inspiring and fun.

Result
With a broad spectrum of customers, we still wanted to give a special nod to Kappahl’s core shopper – the woman in the middle of life, often shopping for both herself and her family. Just like her, the fashion and the music together reflect a confident sense of style that doesn’t try too hard, is timeless but still modern and up-to-date, as well as uplifting.

Kappahl’s sound adds another layer of personality to their in-store experience. It enhances the mood, mirrors the customer’s energy, and embraces the stores vibe – warm, welcoming, and inspiring.

“We at Kappahl have chosen to work with Royal Streaming because or their simple and flexible solution, and have found a unique sound that we feel enhances the in-store costumer experience.” – Helene Norrman, Purchasing Specialist & Store Support at Kappahl.