Case Lyko Background As one of the leading beauty retailers in the Nordics, Lyko wanted to create an in-store atmosphere that reflects its passion for beauty, inspiration and customer experience. They needed a music service that could enhance their brand identity while adapting to different store environments. Sound Royal Streaming developed a tailored music solution that perfectly aligns with Lyko’s brand and store concept. “The music should reflect Lyko’s playful and inclusive energy. By staying on top of trends and selecting tracks that uplift both staff and customers, we create an atmosphere where everyone feels inspired and welcome.” – Franciska Lovric, Music Designer at Royal Streaming. Result With a carefully curated music profile, Lyko strengthens its brand communication and enhances the customer journey. The music design adds to an engaging and uplifting environment, making every visit a memorable experience. Listen to case