Pontus Frithiof

Background
With a portfolio spanning from the Amex Lounges at Arlanda to La Tour, Fabriken in Nacka Strand, and Bro Hof Slott, Pontus Frithiof and his team wanted to take the next step in how guests experience their environments – not just visually and culinarily, but through sound. The goal: to create a music experience that enhances the sense of quality, character, and personality in every space.

Sound
Through close collaboration with the Pontus team, we at Royal Streaming have developed a bespoke music profile for each restaurant. A sonic identity that harmonizes with the room’s tempo, the guests’ rhythm, and the soul of the kitchen. From the relaxed elegance of the lounge – an oasis in the middle of Arlanda – to the city energy of La Tour, every track is selected to elevate the moment.

Result
Thanks to our collaboration, the restaurants now enjoys a flexible and premium music service that ensures the right atmosphere across all locations. Today, music is a natural part of the overall experience in the world of Pontus Frithiof – a finely tuned soundscape that follows guests from first impression to final sip – seamless, stylish, and alive.

“Royal Streaming was the obvious choice for us when looking for a new partner to elevate the music experience in our restaurants. We wanted best in class – and found it with Jakob and the team.”
– Mattias Ekström, CEO Pontus Frithiof City Venues