Telenor

Background
Telenor wanted to create a seamless and engaging customer experience in its stores. With a broad and diverse audience spanning from bustling city centers to smaller communities, they needed a music solution that could resonate with everyone while strengthening their brand identity.

Solution
Since 2017, Royal Streaming has provided Telenor’s stores with a carefully curated music profile that reflects their modern and forward-thinking identity. The soundscape is designed to be soft, feel-good, and welcoming, balancing mature and harmonic instrumental music with lighthearted acoustic pop and singer-songwriter.

“Together with Telenor, we have created a channel with the family in focus. A mix with something for everyone; the parent setting up a family plan, the teenagers checking out new phones, the grandmother that needs help with settings – and everything in between.”
– Lisa Ågren, Music Designer at Royal Streaming.

Telenor also adapts their music to out-of-store campaigns. For example, when Telenor partnered with Melodifestivalen, Royal Streaming created a special playlist featuring contest entries from the 1980s up until today. For over a month, all stores embraced the festival atmosphere, adding excitement for both staff and customers.

Result
Today, Telenor benefits from a consistent and dynamic in-store sound that enhances the customer journey and strengthens the brand experience. The music not only creates a positive ambiance but also supports Telenor’s voice as a forward-thinking and customer-focused brand.

“Appreciating Royal Streaming for complementing the Telenor experience with their musical touch since 2017. It’s the perfect backdrop for our customers and team. Thanks for harmonizing our spaces with your melodies!”
– Dekan Khidir, Country Visual Merchandiser at Telenor Sweden.