Congratulations to our client Hotel Fratelli, who was just awarded SAMI’s prestigious Guldnoten – a recognition given to businesses that use music in a strategic, sustainable and forward-thinking way.

“Curating the sound for Hotel Fratelli meant getting in the headspace of being in a Mediterranean oasis, where the music flows seamlessly between the hotel’s different zones. With clear influences from Italy and France, the soundscape enhances the atmosphere and sets the tone throughout the entire hotel. I’m incredibly proud to have been part of shaping this unique concept”
— Lisa Ågren, Music Designer at Royal Streaming.

Hotel Fratelli received Guldnoten 2025 for playfully and thoughtfully integrating music as a natural and identity-defining part of the business. With the help of our carefully curated playlists infused with Southern European warmth, the Fratelli spirit moves effortlessly throughout the hotel – meeting guests in every space. The music doesn’t just complement the atmosphere; it elevates it, creating a welcoming environment for both guests and staff.

“We are truly happy and proud to receive Guldnoten. It’s proof of the work we’ve put into creating an inviting, relaxed and international environment with our unique Fratelli vibe. It means a lot to the entire team”
— Fredrik Hjalmarsson, Food & Beverage Manager at Hotel Fratelli.

For us, this award further recognizes how our strategic music design powered by the right technology and creative expertise – can transform spaces into living experiences.

Read the full article here.

Together with two of our clients, DRM-LND and Hotel Fratelli, we’ve once again proven that the right music, at the right time, truly matters.

Each year, Sami (Svenska Artisters och Musikers Intresseorganisation) presents their award “Guldnoten”, which celebrates businesses that use music in a creative and engaging way. For the music-year of 2025, among many nominees, we’re proud to provide the music for two out of the three finalists.

Hotel Fratelli is an oasis in the middle of Karlstad. With a Mediterranean-inspired core throughout, the music reflects the warm atmosphere perfectly. From the minute you step into the lobby, to the spa or restaurant visit – the music is like a breath of fresh Italian and French air, playing a central role in every zone at Hotel Fratelli.

The core of DRM-LND is creativity. To complement their vibrant and expressive atmosphere, their music varies from new releases to older hits – always with a finger on the pulse of what their audience appreciates. Through that musical recognition, the shop environment truly benefits from a 100% tailored music curation.

“New Year – New Me” might be a corny cliché, but nevertheless it’s an opportunity to motivate yourself and start fresh. The benefits of working out are countless: better sleep, mindset, energy and more! A recipe for a successful day. Wether or not it’s true that it takes 21 days to form a new habit, you might already have it down by now, we believe that music help keep that routine going.

And we’re not the only ones: Research shows that music plays an important part in your workout success.

The right music for you shifts focus away from physical discomfort and can reduce perceived exertion by up to 10%, making you sustain an activity longer. Studies have also shown that matching your movement to a fitting beat can help you workout more efficiently. Andrew Danso, postdoctoral researcher in Music Therapy, says:

“Faster-tempo music (120–140 BPM) is particularly effective for improving endurance in both aerobic and strength-based activities. A study found that individuals who exercised while listening to their preferred music worked at a higher intensity while still maintaining a ‘good’ feeling. Furthermore, they recalled their workout as significantly more pleasurable than those who exercised without music.”

We think it’s important to take care of our bodies and minds – and each other!

So, apart from the obvious benefits of exercise, joint training is great for team building and an amazing way to keep motivation high and that New Years resolution going! It’s no suprise that we think music plays an important part in a workout routine. At Royal Streaming we work out together every friday, a perfect way to end a work week and to kick the weekend off right. So, grab a friend, colleague or just a pair of headphones and join us in matching that newfound, new year’s, energy with great music.

We continue to grow across the Nordics and welcome three new colleagues. With experience in sales, partnerships and market development, they bring new expertise, energy and commitment to our team.

We are delighted to welcome Pontus Lindholm to Royal Streaming. He brings extensive experience from the music and tech industries – most recently from Epidemic Sound and previously from Soundtrack Your Brand. Pontus will lead the work of building and developing our partnerships, both in the Nordics and internationally.

At the same time, we are strengthening our presence in Norway with Waheed Ashiq, who has joined us as our Norwegian Key Account Manager, responsible for growing our business in the Norwegian market. Norway is an exciting market with great potential, and Waheed’s expertise will be key to our continued expansion.

We would also like to welcome Josefine Sinclair, who joined us earlier this year and strengthens our sales organisation at the Uppsala office. With her energy and focus on customer relationships, she helps make our Swedish team even stronger.

Our CEO Gustav Nordlindh comments on the new hires:
“We’re very happy to welcome Pontus, Waheed and Josefine to the team this year. Their experience and energy fit perfectly into our culture, and they will be instrumental in helping us continue to grow together with our customers across the Nordics.”

Together with Pontus, Waheed and Josefine, we’re taking the next step in our expansion – but the journey has only just begun. We’re looking for more sales talents who want to be part of developing Royal Streaming across the Nordics. Visit our careers page and join our growing team.

Apply today

Christmas – a holiday so associated with music, it has its own genre. We all know the feeling; a mix of love, nostalgia and the occasional urge to skip to the next track. The right Christmas music, however, brings warmth and that tingly holiday spirit you just can’t escape.

At Royal Streaming, we craft seasonal soundscapes that elevate the mood without overwhelming it. From calm and atmospheric to sparkling and playful. The goal? To help our clients create an in-store experience that feels welcoming, thoughtful and beautifully festive throughout the Christmas season.

When it’s curated with intention and suitability, it encourages more brands to explore what type of Christmas music suits them, and what that seasonal change can do for their customers and guest experience.

And our gift to you this year? A curated Christmas playlist with something for everyone. A mix of timeless classics, modern gems and undiscovered holiday tunes, hand-picked by our music designers.

Follow our playlist to access the Christmas feeling, anywhere – anytime!

Since 2002, Stim has presented the Stimgitarren Award to recognise businesses that use music in a creative and thoughtful way, while ensuring that music creators are fairly compensated for their work.

This year, the award went to Lyko, a client we are proud to work with. The jury highlighted how Lyko has made music a natural part of its brand experience:

“In colourful spaces where base, heart and top notes awaken visitors’ senses, the music deepens the sensory experience. Through carefully selected playlists, Lyko creates an environment where every visit feels like stepping into the heart of the brand.”

Music has long been an essential part of Lyko’s identity – from the first salons in Vansbro to today’s flagship stores and digital platforms. Together, we have developed a dynamic music profile that shifts with the time of day and season, always in sync with Lyko’s energy and style.

Franciska Lovric, Music Designer at Royal Streaming, says:
“NO WAY! We won? The music at Lyko is Lyko. It sparkles, it laughs, and it smells like hairspray and pop hits. I absolutely love it – and I’m thrilled it’s been recognised with this award.”

For us, this is a clear confirmation of how powerfully music can shape both experience and identity. Congratulations to Lyko – a winner with heart, courage and rhythm.

– Read the full article on Stim’s website