Clas Ohlson

Background
Clas Ohlson is a beloved retail brand founded over a century ago, offering smart and practical solutions for everyday life – from home improvement tools to tech accessories and interior design. With a broad customer base spanning all ages and backgrounds, they wanted a musical profile that would resonate with a wide audience while also reflecting their brand’s warm, helpful and inclusive spirit. The goal was to create an inspiring and welcoming in-store atmosphere across all locations.

Sound
We created a custom music channel with a warm and welcoming sound. Genres like pop, soul and singer-songwriter are blended to create a light and positive vibe. Acoustic tracks are played during calmer hours, while upbeat pop increases the store’s energy during peak times.

Result
The carefully curated music strengthens Clas Ohlson’s brand and creates a pleasant in-store environment where customers feel both welcome and inspired. With music that spreads joy and energy, the shopping experience becomes more memorable and enjoyable.

“Our music profile for Clas Ohlson creates a light, inspiring and cheerful atmosphere. It enhances the customer experience and contributes to a positive store environment where both customers and staff feel at ease.”

— Royal Streaming Music Design Team