Daniel Wellington

Daniel Wellington logo

The Swedish brand Daniel Wellington is widely known for its elegant and classically designed watches and jewellery for an understated timeless style. With carefully designed products for the “self-made” they hope that their origin story will inspire others to carve their own path, experiment, mix and match to find their own unique look. For Daniel Wellington, it is fundamental that the music mediates positive energy and that the content always feels current, engaging, cool and interesting. Since it is an international brand, the music that is being played should reflect that fact and not appeal to just certain groups of people, or a limited geographical area.
New exciting acts in the music scene are mixed with renowned artists and songs on the global charts, and in combination with each other, we create a sound that appeals to a broad scene without becoming too commercial or narrow.
Prominent genres in the profile are pop music and alternative R&B with an electronic core.

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