Launched in 2013, Pomelo is Southeast Asia’s leading omnichannel platform with a global mindset. With an undisputable sense of style, Pomelo aims to offer women everywhere their best look to become their best selves. Their desire for a truly immersive experience doesn’t end with their online platform, it extends in to their physical stores as well.
Pomelo started working with Royal Streaming on their rebranding with a desire to centralize their technical infrastructure, add custom content into their channel, update their channel according to monthly operational needs and promotions, and time steer their music ambience across all 23 stores throughout Southeast Asia. Royal Streaming’s proprietary platform and dedicated regional team allow for a complete hands-off solution that adapts in real time to the ever-changing needs of the Pomelo brand.
The impact at Pomelo is immediate, with up-beat vibrant music that suits their seasonal collections and customer demographic while increasing the average amount of time spent in stores.