Since 2002, Stim has presented the Stimgitarren Award to recognise businesses that use music in a creative and thoughtful way, while ensuring that music creators are fairly compensated for their work.

This year, the award went to Lyko, a client we are proud to work with. The jury highlighted how Lyko has made music a natural part of its brand experience:

“In colourful spaces where base, heart and top notes awaken visitors’ senses, the music deepens the sensory experience. Through carefully selected playlists, Lyko creates an environment where every visit feels like stepping into the heart of the brand.”

Music has long been an essential part of Lyko’s identity – from the first salons in Vansbro to today’s flagship stores and digital platforms. Together, we have developed a dynamic music profile that shifts with the time of day and season, always in sync with Lyko’s energy and style.

Franciska Lovric, Music Designer at Royal Streaming, says:
“NO WAY! We won? The music at Lyko is Lyko. It sparkles, it laughs, and it smells like hairspray and pop hits. I absolutely love it – and I’m thrilled it’s been recognised with this award.”

For us, this is a clear confirmation of how powerfully music can shape both experience and identity. Congratulations to Lyko – a winner with heart, courage and rhythm.

– Read the full article on Stim’s website