Since 2002, Swedish music rights organisation Stim has celebrated businesses that use music in an exemplary way – not only to enhance customer experiences but also to ensure that creators are fairly compensated for their work. Previous winners include McDonald’s and IKEA, as well as some of our own clients such as Max and Scandic Hotels.

This year, two of our clients – Lyko and Naturkompaniet – are among the five nominees, highlighting how well-curated background music in-store can create both memorable experiences and added value.

Lyko describes our collaboration like this:

“Together with our music partner Royal Streaming, we’ve created a music solution that reflects our pace, our style and our attitude. We truly value the collaboration with Royal. They are ambitious, fast and have an incredible ability to capture the feeling we want to convey in our stores.”

Naturkompaniet, in their interview with Stim, shared how music enhances the experience for both customers and employees.

For us, this recognition is a confirmation of our philosophy: the right music in the right place creates value far beyond the sound from the speakers. We are proud to be part of our clients’ journeys and look forward to following this year’s award ceremony.

– Listen to how it sounds in Lyko’s stores.
– Listen to how it sounds in Naturkompaniet’s stores.