Since being founded in 1986, Rusta is an integral part of Swedish retail industry. Today Rusta stores can be found in Sweden, Finland, Norway and Germany – all soundtracked by us at Royal Streaming. 

With a focus on home and leisure products for every occasion, the music must reflect just that. “Since Rusta is a store for the whole family, every day of the year, I have chosen to work with a welcoming and positive sound that appeals to a broad audience” says Emil Nyström, music designer at Royal Streaming. When creating a branded music profile, it’s important to combine the musical content with a schedule that reflects the flow of customers. At Rusta, we work with our Royalty Free music catalogue. Emil continues: “I have placed extra emphasis on the pulse of the music and how it shifts throughout the day; balanced but with variation”. 

”Our collaboration with Royal Streaming always runs very smoothly. They’re flexible and receptive to our input as a customer, which is greatly appreciated” says Jessica Weimer, Project Manager Season Marketing & Communication at Rusta. 

Rusta has, like many of our clients, chosen to continuously work with our studio services. In their case – tailored in-store messages and ads. Together with Rusta, our studio team help find the right voice and tone to effectively communicate directly with the customer about current offers, campaigns, and opening hours. From there, every message is customized and scheduled entirely according to each store’s wishes and preferences, and together with our music design becomes the complete in-store audio experience.