Lyko is a trailblazer in the world of beauty and self-care, rooted in a rich family tradition of innovation. What began with a barbershop opened by grandpa Lyko in the 1950s has blossomed into a beloved brand, with expansions to include its own product line and a diverse selection of beauty products. With stores in Sweden, Norway and Finland that offer unique concepts – some with integrated hair salons and others a skincare clinic – Lyko is all about creating spaces where everyone feels welcome and can indulge in a memorable, enjoyable experience.
Music plays a vital role in crafting this atmosphere, and we’re proud to be Lyko’s in-store music provider.
“I’ve been curating Lyko’s in-store music for years, developing a deep connection with the brand’s voice,” says music designer Franciska Lovric. “I wanted to create a sound that feels fun, inclusive, and uplifting — music that matches the vibrant and playful spirit that Lyko embodies. It’s important that I stay up to date with the latest hits and trend essentials, knowing the younger crowd and capturing the brand essence whilst catering to a broad audience. Having worked as a makeup artist for over 15 years and countless hours spent on the floor selling makeup, I know just how the right tunes can lift your mood and help you connect with customers. Because of my knowledge and interest in makeup, beauty and music – I feel very comfortable combining those when curating Lyko’s sound. It’s all about creating an environment where both staff and customers can relax, have fun and connect”.
In a space where beauty, fashion, and music intersect, Lyko continues to innovate and inspire. Whether it’s amping up the energy during a major product launch or setting the tone for a seasonal campaign, the dynamic music in Lyko stores is always carefully curated to enhance the overall experience. Visit one of their stores, and you’ll not only enjoy a world-class selection of beauty products and services but also an atmosphere that’s alive with the sound of Lyko—brought to life by their expertly crafted music.