KICKS

Request
KICKS requested a complete audio identity to be used across their stores, designed to inspire their broad target audience with an extra focus on Gen Z. Inspired by the audio elements we previously created for KICKS, together with their brand book, visual identity and store design, the sound identity needed to align perfectly with the core of the KICKS brand. The productions were to embody the words “authentic”, “inclusive”, “bold”, “playful” and “energetic”.

Result
We created an audio identity that breathes beauty, confidence and a vibrant pulse that perfectly matches their music profile. A sound logo designed to seamlessly support all types of in-store messaging — whether it’s campaigns, news or inspirational content.

“Together with Royal Adsell and our own brand signum, we’ve taken the next step where music and in-store communication have evolved into a new, integrated communication channel where we can deliver both campaigns and other value-adding messages to our customers — in a way that clearly reflects KICKS.”
– Charlotta Tibbelin, Retail Communication & Concept Lead at KICKS