Granngården

Request
Granngården requested in-store messaging where the right voice and audio identity would resonate and communicate clearly with customers. The goal was to deliver selected messages, campaigns and other communication directly through the store speakers in a clear and brand-aligned way. The soundscape also needed to be flexible enough to adapt to each individual message.

Result
Based on the client brief and with the artistic freedom of our team, we created a sound identity that works perfectly as a foundation for a wide range of messages. By using elements such as SFX while maintaining the same voice throughout, we can adapt and scale the messaging while still preserving the core of Granngården. Clear and communicative in-store messaging that breathes familiarity, gardening, animals and nature.

“Thanks to our collaboration with Royal Streaming, we’ve elevated the in-store shopping experience by creating the right feeling and atmosphere. By adding relevant sales messaging, we can guide customers in real time — inspiring, reminding and making it easier to choose the right products. We are very pleased with the collaboration and highly recommend Royal Streaming; always fast, smooth and with a friendly approach.”
– Tina Strid, Media & Comms Manager at Granngården