Nordic Wellness

Background
Nordic Wellness is one of the largest and fastest-growing gym chains in the Nordics. Delivering a consistent and precise music profile in over 350 gyms, while keeping costs and administrative work low, is no simple task. That’s why Royal Streaming provides everything from in-gym background music to the FitnessPlayer app for group workouts.

Sound
With a broad target audience and gyms in both major cities and smaller towns, a comprehensive music selection is essential. Channels ranging from hip-hop to house allow each gym to tailor the atmosphere, while Royal Streaming ensures all channels maintain a cohesive identity and deliver workout motivation.

“With over 350 gyms in Sweden, we needed a solution that was both professional and cost-efficient. The service delivers on both – from royalty-free background music to a powerful app for our group classes. Thanks to directly licensed music, we’ve also made significant savings without compromising on quality.”
– Mathias Sundqvist, Head of Group Training, Nordic Wellness

Result
With Royal Streaming, Nordic Wellness delivers a consistent, precise, and effortless music experience that enhances members’ training journeys – from solo sessions to group workouts.