Case

Villa Fridhem

Background
Built in 1909, the historic property of Villa Fridhem – today a hotel – offers nothing short of a spectacular visit. With a warm and passionate core that’s clear the second you step foot in the lobby, the whole hotel with it’s different zones requires a tailored, timelessly elegant, sound – something we gladly provide.

Sound
To capture the warmth, the day starts out with soft soul and jazz – old favorites and big band discoveries. The Villa Fridhem concept pays close attention to detail, which we of course reflect in the music profile. With the comfort base of soul and jazz, the channel develops thoughout the day with more pulse and well-known voices such as Ella Fitzgerald and Frank Sinatra, never straying from their elegant and passionate identity.

To truly understand the atmosphere and surrounding environment, me and Jakob, Key Account Manager, made sure to visit and experience Villa Fridhem on site. The space is extrordinary and calls for that special musical touch with hand-picked songs.
– Emil Nyström, Music Designer & Studio Director at Royal Streaming.

Result
Since opening in 2020, Elina and Fredrik has made sure to honour the hotel’s history by offering their guests a high quiality stay. Through the interior design and by keeping the soul of the building intact. It’s only right we’ve done the same since starting our collaboration in 2022, by curating a perfect music channel for their space.