As the leading in-store music partner for brands in the Nordics, staying close to the music industry is key. Last week marked the premiere of Stockholm Music Week, a new international meeting place for people in the business. Our music team was there to get inspired, connect and unleash creativity – staying in tune with what’s shaping the music landscape in Sweden and globally.

The half-day conference focused on “The Value of Music.” With speakers covering subjects such as streaming, Sweden’s musical trade and its place in the global market, copyright, and the soft power of music, the day explored multiple themes – all culminating in the fundamental questions: what is the value of music, and who captures it?

More info on Stockholm Music Week 2026