Åhléns is *the* department store chain in Sweden. With a legacy that spans over a century, founded in 1899, they’re known for offering a wide range of high-quality products for everyday life. Åhléns has since its founding become a household name and it’s our mission to reflect their dedication to accessibility and modern living in their in-store music. 

We also designed the music for the opening and closing ceremonies in close collaboration with Åhléns, ensuring that every note aligns with the brand’s identity and emotional connection with its guests. 

”Creating the sound of Åhléns meant diving deep into the royalty-free music catalog,” says Franciska Lovric, Music Designer. ”I hand-picked songs to craft a modern and vibrant soundscape, proving that even with limited options, high-quality tracks can become favorites.” 

She adds, ”Having worked at the MAC Cosmetics counter in Åhléns Uppsala for five years, I know how vital music is. It helps clients relax, makes retailing easier, and brings joy to staff! Music is an essential but often underrated part of the in-store experience.” 

Deeply influenced by what’s current and favored in today’s society, the sound is a modern blend of pop, R&B, and soft house. The music reflects the brand’s forward identity with a soundscape designed to enhance the shopping experience – balancing the right amount of energy and resonating with guests of all ages. With their warm and welcoming atmosphere, it’s more important than ever to have perfectly curated music flowing through the speakers.