CHIMI is a beacon of contemporary style and innovation, founded on the idea of creating eyewear, ready-to-wear and accessories engineered for a fearless lifestyle. Since becoming a household brand in Sweden, CHIMI has opened stores in Paris, South Africa and Norway with a New York store opening in late summer 2024. With their bold expression, CHIMI incorporates music in almost everything they do which makes us very proud to be their trusted in-store music provider. 

”I’ve been producing tailored music for CHIMI’s campaigns for many years which has given me a great relationship with, and understanding of, the brand voice. When coming up with a concept for their in-store music I wanted to create a sound that feels playful, bold, and different. Music that captures the creative and expressive culture that CHIMI is known for” says Jesper Nicklasson, music designer. ”Their music features a lot of lesser-known, more experimental artists, dry 80’s sounding drums and modern yet alternative melodies. It’s a challenging concept because the music is quite niche and requires some digging to find – but that’s what makes it so much fun as well.” 

In a world where fashion and music have become inseparable, CHIMI has found new and interesting ways to thrive in that intersection. In 2020, by having the Swedish composer Jacob Muhlrad create the ”CHIMI Symphony”. In 2023 by teaming up with Yung Lean and Koenigsegg for a collaborative campaign and now, in 2024, by asking Royal Streaming to create an exciting concept for their New York store. Jesper continues;” I can’t say too much about the New York in-store music yet, but imagine entering a titanium spaceship”. 

 CHIMI’s designs resonate with a sense of rhythm and harmony, effortlessly blending contemporary trends with timeless elegance. Visit one of their stores and embrace the creativity and fearlessness to the sound of CHIMI, by Royal Streaming.